Andrew Tate: How the arrest of controversial influencer has impacted his Twitter following

The divisive character's Twitter is proving far more popular than his remaining other social media accounts and could be generating a seven-figure sum in advertising revenue for the platform.


Andrew Tate has gained more than six million followers in the five months since his Twitter account was reinstated.

His profile spiked in popularity after he was detained in Romania and when he was put under house arrest.

The controversial influencer had 38,400 followers when his profile was brought back to the platform in November. Now, Tate has more than 6.4 million followers.

The popularity of Tate's profile may be bringing in serious income for Twitter, with researchers estimating the platform could earn almost £10m in advertising revenue a year from Tate-generated traffic.

He was banned from the platform towards the end of October 2017 after posting inflammatory tweets, including one now-deleted post that said: "Next point, if you put yourself in a position to be raped, you must bare some responsibility. I'm not saying it's OK you got raped."

A number of banned accounts have been reinstated by Twitter CEO Elon Musk. Tate was among those brought back on 18 November 2022.

The influencer marked his return by posting a photo of himself.

His account went from less than 40,000 followers to one million within 48 hours, archived screenshots of Tate's account show.

Tate's profile has continued to grow in popularity: a month on from his account being reinstated, his follow count had almost hit three million followers.

Image:Andrew Tate had almost gained 3 million followers after a month back on Twitter. Pic: Twitter

Tate, a British-US citizen, was arrested on 29 December in Romania and faces allegations of sexual assault, exploitation, organised crime and human trafficking - all of which he denies.

Hundreds of thousands of users decided to follow Tate that day. His follower count rose from 3.4 million to 3.8 million in 24 hours. He hit four million followers by 31 December.

His popularity spiked again after he was taken out of prison and put under house arrest on 31 March. He gained half a million followers that day.

At the time of writing, Tate has 6.4 million followers, meaning that on average Tate has gained around 40,000 followers a day since 18 November.

The rate at which Tate has gained followers appears to be unusually high.

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